The Great E-book Pricing Question

Davey G’s wisdom on e-book pricing. I went for 99p myself…

David Gaughran

soulsale There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly.

Price/value confusion

Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value.

Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.”

Price and value are two different things. From Wikipedia:

Economic value is not the same as market price. If a consumer is willing to buy a good, it implies that the customer places a higher value…

View original post 1,285 more words

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About Mark Winter

Dark Fantasy novelist (INFERNAL PREY). Blogging on politics and current affairs (GibberLog), science and history (BlatherLog), sci-fi, fantasy & horror (WittlerLog), business, product development & start-ups (MutterLog). View all posts by Mark Winter

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